Howard Kunreuther is the James G. Dinan professor of decision sciences and public policy, and co-director of the Risk Management and Decision Processes Center, at the University of Pennsylvania's Wharton School. He has done a great deal of research on how people make risk management decisions in both consumer and business settings.
One recent study examined the roles that consumers' emotional states and time horizons play in decisions about whether to purchase insurance. Treasury & Risk sat down with Dr. Kunreuther to discuss the implications of this research for corporate finance and risk management functions.
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