When Microsoft's leadership team is making strategic business decisions, they want information about cash flows from operations. "There is a great deal of scrutiny around cash flow from operations and free cash flow generation for a company like Microsoft, so visibility into drivers of cash flows is crucial," says Shreyas Kulkarni, who, until a recent change in role, was the group manager for reporting and business insights on Microsoft's Global Treasury & Financial Services (GTFS) team. But historically, liquidity information was a bit opaque.

Like many of its peers, Microsoft used the indirect method, as permissible under generally accepted accounting principles (GAAP), to determine cash flow from operations. "The traditional way of analyzing cash flow is based on changes in account balances across different drivers, which is used to prepare analyses around cash flow from operations," says Kulkarni.