Break out of the treasury silo, mix things up with line managers and be
ready to shift financing strategies on a dime.
Those are some of the prescriptions for success in treasury today, provided
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by a group of chief financial officers interviewed in recent weeks. We talked with CFOs from a range of industries and regions, whose companies
are in distinctly varying states of financial health. To a person, however, the CFOs
say that their growing responsibilities for corporate performance beyond the financial realm put a greater burden on their treasurers to keep
the cash flowing and the financing flexible day-to-day.
Rolling with the Punches
At Federal-Mogul, a car parts manufacturer in Southfield, Mich., David
Bozynski's role as treasurer has changed radically since he joined the 100-year-old company in 1996. As its revenues burgeoned to more than $6
billion by the end of the decade from $1.8 billion in 1997, reflecting an aggressive acquisition drive, Bozynski won plaudits for designing clever
acquisition finance structures and negotiating flexible bank lines.
Today, the company is stretched to its limits, and CFO Michael Lynch
expects his treasurer to provide financial lifelines by renegotiating bank lines and finding cash wherever he can.
"The financial structure Bozynski put together was tremendous for us, in
retrospect," says Lynch, "but the important requirements for the treasurer today have changed dramatically."
The turning point was Federal-Mogul's 1998 purchase of T&N, a British
auto parts manufacturer that the U.S. company belatedly discovered had asbestos-related liabilities. Federal-Mogul expects to pay an estimated $350
million in legal settlements this year, one reason that both Moody's Investors Service and Standard & Poor's downgraded $4.7 billion of the
company's debt and bank credit in late June. (S&P and Moody's cut their ratings to B and B3, respectively, for senior secured debt and
CCC+ and Caa2, respectively,for senior unsecured debt.)
Federal-Mogul's shares have plunged from about $70 a share three years
ago to under $2 a share today. The company has cut more than 8% of its salaried workforce this year and is reducing its white-collar workforce by
2,800 positions over the next 12 months.
But Lynch, who joined Federal-Mogul in 2000 after serving as controller of
Dow Chemical, credits Bozynski with emerging from tense negotiations
with the company's 40-member bank group earlier this year with $500
million worth of extra liquidity.
The credit facility, led by J.P. MorganChase, was increased to $2.2 billion
from $1.7 billion. To be sure, Federal-Mogul likely is paying up for its new commitments. The company wouldn't comment on its financing costs, but
Hayes Lemmerz–another auto parts supplier with a similar rating–paid a
startlingly high LIBOR plus 250 basis points for a $150 million term-loan
deal in late June, according to Loan Pricing Corp.
Federal-Mogul's increased borrowing capacity, along with the sale of its
Aviation Products division for $160 million in May, is responsible for the company averting a cash crisis, S&P analyst Lisa Jenkins wrote in a recent
commentary.
Bozynski's ability to renegotiate at all, given the company's woes, the tight
credit environment and the condition of the automotive sector, scored him points with his boss. But he remains on the hot seat.
He spends much of his time today running a "cash committee" charged
with reviewing all vendor contracts and purchasing operations. He also is working closely with Lynch to squeeze profits out of joint ventures and to
keep expenses associated with closing unprofitable plants within budget.
Taking Risks
Companies don't have to be on the ropes for their CFOs to demand
continuously creative financing structures from their treasurers, of course.
"We don't want to build ourselves into financing and capital structure
models that may have worked historically but may not work going forward," says Ken Jaeggi, senior vice president and CFO of Symbol
Technologies, a $1.4 billion-revenue maker of bar code scanners in Holtsville, N.Y. "I look to the treasurer to finance our capital investments
to provide greater flexibility for what's ahead."
Symbol boasts of having met or exceeded earnings estimates for 31
consecutive quarters (its second-quarter results were released the last week of July, after T&RM went to press), and Jaeggi concedes that he
has extremely high expectations for Symbol treasurer Cary Schmiedel. He says he expects
Schmiedel to be vigilant about anything that could change the risk profile of the business.
"There's nothing to be gained for a corporation that seems to do something
clever in the treasury area only to end up having to write off a derivative
instrument or record a loss associated with a foreign exchange hedging
transaction," says Jaeggi. "People don't expect treasury to be the bearer of
bad news even though they expect the treasurer to generate a positive contribution to the P&L. It's a very difficult mandate."
Schmiedel, who joined Symbol as treasurer in 1998, says he's feeling the
pressure.
"The business is more complex because of the speed at which you have to
react to change," he says, noting that his responsibilities keep growing and that his average workweek has expanded to between 60 and 70 hours.
Jaeggi recently put Schmiedel in charge of investor relations.
"I meet with bankers on a regular basis about the business to give them
confidence about lending us money," Schmiedel says. "It's the same message in IR, but with a lot more verbally delivered detail behind it.
Sell-side analysts want information about how the business is running and the financials."
Jaeggi also has deputized Schmiedel to execute a key part of Symbol
Technologies' financial strategy for integrating Telxon, a company it bought last December. (Symbol offered $900 million for Telxon in April 1998, but
ended up paying $458 million in stock after revenue reporting-irregularities at Telxon led to an SEC investigation and a restatement of 3 1/2 years of
its earnings.)
Telxon owned a large block of stock in Cisco Systems. Jaeggi's
assignment to Schmiedel: Cash out the position but avoid a tax-triggering direct liquidation of the shares.
Working with Credit Suisse First Boston, Schmiedel structured a
transaction earlier this year that used the Cisco shares as collateral for an exchangeable debt offering at a below-market interest rate. Symbol retains
beneficial ownership of the shares, which reside in a collateral trust.
Schmiedel also purchased a collar that is shielding Symbol from the tumble
in Cisco's stock price. It guarantees a price of $42 a share on the downside and gives Symbol a ride back up as far as $53 a share, the
treasurer says. As of mid-July, Cisco was changing hands on the Nasdaq at $18.74, down
from a 52-week high of $70 a share.
Schmiedel also says he's increasingly involved in acting as the gatekeeper
who screens and analyzes potential merger or acquisition candidates before introducing them to senior management.
Sticking to Basics
Even as they stretch their treasurers to the limit, CFOs are quick to point
out that treasury's primary responsibility is to ensure that cash flows at all
times.
"My expectation is that the treasurer will make sure we have liquidity
where we need it and do so in the most cost-effective manner," says Robert Mahoney, CFO of Molex, a $2.2 billion-revenue manufacturer of
electrical plugs in Lisle, Ill. But he adds that he expects treasurer Patrick O'Brien to be a prudent risk-taker.
"Too often treasurers are so protective of the downside that they don't
advocate the upside," says Mahoney, noting that he expects a treasurer to suggest profitable hedging opportunities when "natural accounting hedges"
are in place.
Cash balances and foreign currency exposures are dynamic throughout a
given month, he explains, but treasurers must have enough confidence in
their forecasting methodologies to take advantage of slight movements in
currencies before actual intercompany settlement of overseas transactions. Mahoney also encourages O'Brien to get much more involved in tax
issues.
"There's an artificial distinction between tax and treasury that needs to be
broken down," the CFO says. "The treasurer has to spend half his time thinking with his tax hat on and the other half of his time with his treasury
hat on to come up with solutions that deal with both sides of the issue."
Indeed, even as CFOs demand that treasurers keep on top of market
conditions, they also are increasingly impatient with treasurers who isolate themselves in a finance cocoon. All CFOs we talked to say that treasurers
must reach out to the operational trenches.
"It is important to understand business needs across the company, whether
from a business expansion need or?? 1/2 to aid operations," says Dawson Cunningham, executive vice president and CFO of Roadway, the $3.1
billion-revenue holding company for Roadway Express in Akron, Ohio. "In our case, one of the most important things for a treasurer is to be viewed
as a valued member of the team who is openly welcomed in the decision-making process. It's very important that the treasurer be viewed
as adding value, and not as an obstacle in the process."
One of Joseph Boni's first tasks after being named treasurer of the
trucking company last January was to meet with executives from Roadway's Canadian and Mexican subsidiaries to ensure that an
international finance project he was overseeing met their particular operational needs.
Boni has also made it a point to work closely with regional managers to
help them understand the tax implications of their actions. For example, he toured the company's freight docks to stress to managers the importance
of lightening truck loads and accurately reporting equipment since trucking taxes are keyed to weight loads. The job was not as simple as it sounds,
says Cunningham, because the change in loads required significant shifts in daily operations.
Cunningham knows firsthand the difficulties treasurers can have in
reaching out. He held the titles of both CFO and treasurer until Boni took the post last year. Boni, meanwhile, says he has a certain luxury in being
the company's first full-time treasurer.
"I am pretty much defining how the treasurer will function in the
organization and, at the same time, educating senior management about what treasury can do," he says.
For example, when Roadway reorganized itself into a holding company last
spring and became an equity partner in Integres Global Logistics, it was Boni who evaluated the investment and worked out the deal's financials.
"Those types of activities historically fell to the CFO," he says. "Because
of how complicated business has become over the past 10 years, the pressures on the CFO have increased dramatically, creating a lot of
opportunity for treasurers to step in."
Mixing with the Troops
Clarence Otis, senior vice president and CFO of the $4 billion-revenue
Darden Restaurants, is another boss who believes that the best way for a treasurer to add value is to learn first-hand how a company operates.
"We're working to find ways to bring additional clarity to the handful of
things that really create financial value for the company," he says. "The treasurer can build the nexus that helps drive decision-making at the
operations level."
Darden, which owns Red Lobster, Olive Garden and other restaurant
chains, has asked treasurer Bill White to develop financial performance metrics for all areas of the company. Darden uses conventional discounted
cash flow analyses to evaluate incremental investments, such as new restaurants,
restaurant relocations and restaurant remodeling. But the traditional method didn't make sense as a way to help individual restaurant
managers with their value decisions. As a result, White has developed a customized total business return model that allows the company to
determine returns on a regional basis as well as on a global basis.
White has identified value drivers at the regional and restaurant level,
including asset growth and net restaurant-level cash flow as a percentage of sales.
Because restaurant managers can drive returns through improved margins,
the performance measures are designed to help them focus on labor and food-cost management. Regional managers, on the other hand, are valued
on how they make high-return reinvestment decisions, such as whether to do major remodeling of existing restaurants in their territories.
Mapping Risk
Otis adds that treasurers must also incorporate their theories of risk into a
company's operational guidelines.
"The treasurer needs both an analytical and intuitive feel for how risks
interrelate and what that means for our ability to forecast cash flows and earnings," he says. "A lot of business risks belong to the business unit
managers, but the treasurer has to bring them together and monitor them to start to think about which ones to hedge."
Risk mapping also aids the Orlando, Fla.-basedcompany in devising
appropriate capital structures, says Otis.
"The treasurer is providing a lot of thought leadership on the capital
structure, helping us to determine our weighted average cost of capital and the cost of the different pieces of capital," Otis observes. "The capital
structure analytic is not new, but integrating that and the risk-mapping with the capital structure thought process is certainly new."
This type of collaboration will only become more important in the future,
meaning that treasurers must be ambassadors to other departments at all times, Otis and others say. That is the only way to promote prudent
balance-sheet thinking, and for treasury to understand what the line managers need and can deliver.
"It is important that operations people understand both the questions and
the possible answers necessary to put the most cash in their hands with the
least amount of foreign currency risk and tax cost," agrees Molex's
Mahoney.
Many companies are formalizing the process by which treasurers and their
staffs reach out.
Federal-Mogul, for example, is moving up-and-coming treasury
professionals to its "customer financial services" department to provide opportunities for customer contact.
Looking ahead, the company is also considering moving certain individuals
out of finance and treasury into a sales or operations assignment for a period of time to give them a chance to experience the company from a
completely different role.
"In addition to the technical knowledge required of the treasurer, we also
want our people to have some experience in operations," says Lynch. "We're also toying with the idea of running some non-treasury people
through treasury."
Even if their current workload doesn't require getting out of the office,
treasurers should look for opportunities to break out of their usual grind, chief financial officers advise.
"Recognizing opportunities or solving problems or creating answers are not
necessarily done within a routine," says Roadway's Cunningham.
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