When Robert Swan left General Electric in 1999 after 14 years to join Internet retail start-up Webvan Group, he cited emerging technology as a
common thread between the two companies. Despite the rapid fall of the Internet grocery company–where Swan rose from vice president of finance
to CFO to, briefly, CEO–he still sees technology as the calling card to his future.
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Now Swan is executive vice president and CFO at Cleveland-based TRW.
"In going from GE to Webvan, I saw the unique characteristic as being that Webvan was a company leveraging technology to differentiate itself in the
marketplace," he says. "TRW is a company that has proven its ability to use technology to continue to differentiate
itself and its customer base. That's
the common theme between what we did at Webvan and what we will continue trying to do at TRW." He replaces Carl G. Miller, who retires after
six years as TRW's CFO.
Swan, 41, says his sojourn in dot-com land will come in handy at TRW, a
$17.2 billion-revenue provider of technology products and services to the aerospace, automotive and information-systems industries.
At Webvan, he learned about using technology "to reinvent an industry," a
skill he says he can apply to TRW's effort to commercialize some of its defense industry technologies.
"One of the lessons [I] learned is [the importance of] a better understanding
of the market readiness for a particular technology," he says. "There are opportunities to push a technology in the marketplace and opportunities
where the technology is pulled by the marketplace. Striking a healthy balance is important so that you're not trying to introduce a technology before a
market is really ready to deal with it."
It is difficult to imagine a more painful lesson than Webvan, which had a
market cap of $8.45 billion in November 1999, immediately following its initial public offering, only to shut down its operations last July.
"One of the challenges in that environment is that it has to do with changing
consumers' behaviors," Swan says. "That is always a tough row to hoe."
Swan, of course, has other job experiences to fall back on. "I will now be
relying more on my prior experience" at GE, he says of the TRW post. –David S. Ortiz
PEOPLE ON THE MOVE
Harold L. Covert has been named CFO of Extreme Networks of Santa
Clara, Calif. He replaces Vito Palermo, 37, who resigned. Covert, 54, most recently served as president and finance chief of Silicon Graphics in
Mountain View, Calif., and before that, CFO of Red Hat in Research Triangle Park, N.C.
Bennett Nussbaum has joined No. 2 fast-food giant Burger King as CFO,
overseeing finance, treasury, real estate and management information systems. He reports to Chairman and CEO John H. Dasburg. Nussbaum
was senior vice president and CFO at business-services chain Kinko's. He takes over from Hunada Nouss, finance director for
Burger King U.K. and
Ireland, who had been managing corporate finance functions on an interim basis.
Dun & Bradstreet named Sara Mathew senior vice president and CFO.
Formerly Procter & Gamble's vice president of finance for Europe, Africa and the Middle East, Mathew replaces Chester J. Geveda, the financial
publisher's acting CFO. Geveda returns to his original post as controller and reports to Mathew.
Richard Hinckley joined Fortera (formerly Gladwyne Software Surety) as
CFO, a new position. He was a senior vice president at Kemper Insurance, where he launched Kemper's risk finance operations. Fortera is a King of
Prussia, Pa.-based provider of risk management services. Sherwin-Williams has promoted Sean P. Hennessy to
senior vice president,
CFO and treasurer, from vice president and controller of the company's consumer group.
Hennessy, who joined the Cleveland paint company in
1984, replaces Larry J. Pitorak, who left to pursue other interests.
USOL Holdings promoted 28-year-old Shane Menking to CFO from
controller. Menking replaces Don Barlow, 54, who was also COO and president and who left the Austin, Texas-based telecommunications
company to pursue other interests.
Engelhard, an Iselin, N.J.-based specialty chemicals company, promoted
controller Michael A. Sperduto, 43, to CFO. He succeeds Thomas Fitzgerald, who left in February 2000.
USX's planned spin-off of its steel and energy businesses into two separate
companies in January is resulting in several changes in finance. John P. Surma, 47, currently the assistant to the chairman, will become vice
chairman and CFO of the newly created United States Steel, replacing Robert M. Hernandez, who will retire from USX.
Albert E. Ferrara, 52,
becomes senior vice president and treasurer of United States Steel, succeeding Edward F.
Guna, who is also retiring. The energy unit, to be called Marathon Oil, will see John Mills, currently USX's senior
vice
president of finance and administration, take over as CFO.
Melissa Moore has been appointed corporate controller of Chicago-based
Bank One. She succeeds William J. Roberts, 56, who is retiring after 14 years in the position. Moore, 38, was with Price-waterhouseCoopers for 17
years, the last five as a financial services audit and business advisory partner. She will report to CFO Charles Scharf.
Ingram Micro named Thomas A. Madden, 47, CFO and executive vice
president. He succeeds Michael J. Grainger, 48, who had been CFO of this Santa Ana, Calif.-based computer wholesaler since 1996 and became
president and COO in January. Madden had been senior vice president and CFO at Troy, Mich.-based auto-components supplier
Arvin-Meritor.
Allied Waste Industries named Thomas P. Martin vice president and
treasurer, replacing G. Thomas Rochford. Martin, 45, joins the Scottsdale, Ariz.-based, $6 billion-revenue solid waste company from E*Trade Group,
where he was vice president and treasurer.
John F. Stillo has joined Toyota Financial Services as vice president and
CFO, replacing Bob Allen, who became vice president of international operations and commercial finance. Stillo, who was executive vice president
of investments and capital planning at Associates First Capital, reports to CEO George Borst.
Alan Silverglat has been named CFO of St. Louis-based publisher Pulitzer.
He joined the company from Knight-Ridder, where he was treasurer. Silverglat replaces Richard Ridgway, who is retiring.
Matthew F. Hilzinger has been named Credit Acceptance Corp.'s
executive vice president of finance, a new position. Southfield, Mich.-based Credit Acceptance is a sub-prime lender to used-car buyers.
Hilzinger had been vice president and controller for Kmart.
Robert E. Klatell was appointed acting CFO of Melville, N.Y.-based
Arrow Electronics, replacing Sam Leno, who left to become CFO of Zimmer Holdings, a Warsaw, Ind., orthopedics subsidiary spun off by Bristol-Myers
Squibb. Klatell, 55, is also the company's executive vice president, general counsel and secretary.
LookSmart, a San Francisco Internet search directory company, named
Dianne Dubois CFO. She replaces Martha Clark, who left to pursue other interests. Dubois had been the vice president of finance for the North
American region at E*Trade Group.
John V. Cracchiolo was appointed chief operating officer and CFO of
medical-device maker Endocare of Irvine, Calif. Cracchiolo, 45, was president of QuadraMed, a San Rafael, Calif., health care information
technology company. He replaces William R. Hughes, 44, who will continue to serve as a consultant during a transitional
period.
Timothy B. Page, 48, has been named CFO of Miami-based Perry Ellis
International, an apparel marketer and designer. Page had been CFO of Farah Inc., an El Paso, Texas, apparel maker. He succeeds Neal S.
Nackman, who resigned to join Martha Stewart Omnimedia.
Charles R. Hageboeck, 39, has been named CFO of Charleston,
W.Va.-based multibank holding company City Holding. He replaces Robert Henson, who resigned in March to pursue other opportunities.
Hageboeck was director of business forecast planning for pharmaceuticals company
Roche Diagnostics.
Joseph Tomczak has been appointed CFO of Coachmen Industries, an
Elkhart, Ind.-based maker of modular housing and recreational vehicles. He was CFO of Kevko, a supplier to manufactured housing and recreational
vehicles.
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