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Getting Hooked on Speed

ASPs offer the promise of cheap, fast installation, but fees are a drag

By Constance Gustke | Updated on November 01, 2003

Mike LaRocco, the CFO of ISO Healthcare Consulting, nearly gushes about the money he has saved by adopting a hosted customer relationship management (CRM) application last year. ISO, a division of The Interpublic Group of Companies, had wanted to automate its 12-person sales force. But the prospect of paying around $250,000 for a basic software package didn’t make sense.

So LaRocco opted for an application service provider (ASP) instead. His choice: Salesforce.com, which charges only $5,000 a month for ISO’s Web-hosted CRM. “It’s flexible, saves me lots of money and is at our fingertips,” he says.

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