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The Wild Life Of Working Capital Management

The San Diego Zoo's CFO brought the rigors of cash flow forecasting

By Richard Gamble | Updated on November 01, 2004

What’s that elephant doing in my cash flow forecast? For Paula Brock, it’s a pretty typical query. As CFO for the Zoological Society of San Diego, which operates the renowned San Diego Zoo, Wild Animal Park and Center for Conservation and Research on Endangered Species (CRES), she deals with problems when constructing her cash flow forecast that it’s safe to say few other finance chiefs need confront. Last year some of Brock’s most sizable unexpected expenses came in the form of not one but 11 African elephants that had to be transported safely and quickly from Swaziland, Africa, to the United States–four to Florida and the rest to California. Now, those are shipping and handling costs that could make a serious dent in any CFO’s working capital projections.

THE CULTURAL REVOLUTION

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