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A Flood of Liquidity

With the hurricane season fast approaching, a new emergency relief card provides insurance for business continuity plans.

By Robert Rosenberg | Updated on May 01, 2007

In the wake of Hurricane Katrina in 2005, BellSouth Corp. won kudos for its nimble response to the crisis. Along with distributing supplies, the phone company arranged with local banks to have stacks of small bills on hand to distribute to employees, who were facing their own liquidity problems. Now, as companies brace for the upcoming hurricane season, Bank of America has introduced a suite of prepaid cards to assist corporate treasuries and government entities address the need for quick cash during emergencies. The new BofA emergency relief Visa cards are available in three product configurations. Two are designed for distribution to employees and victims of disaster for everyday purchases, with a set amount of money that cannot be added to. One also can be programmed for use at ATMs.

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