Rogerio Rezende's journey to become CFO at Dixon Ticonderoga Co. has been an arduous one. It began for the now 31-year-old when he was 18 and managed finances for his family's small construction supply and lumber mill in a rural Brazilian town. His wanderlust took him to Florida in 2000, where he juggled jobs as a cab driver, dishwasher and waiter to pay for his education.
While earning a bachelor's degree from Rollins College and an M.B.A. from Stetson University, Rezende, at 27, helped nurture a small, troubled video production company back to health, he says, by reinventing operations, improving efficiency, renegotiating terms with vendors–and even forgoing his paycheck. The makeover was a success. After that, Rezende managed the first full corporate audit at Bailey Industries as it prepared to be acquired by a public company, he says.
In early 2007, he moved to Dixon Ticonderoga as director of finance; nine months later he was promoted to CFO. And while the art and office supplies company may be small ($125 million), the move fulfilled a long-standing ambition to be finance chief at a U.S. company–immersed in critical international financial issues.
Recommended For You
"I spend much of my time on process improvement in both GAAP and IFRS as well as working on efficiency projects, cost-cutting initiatives and automation," he says. "Also, I am involved in some M&A activity in North and South America."
He is especially proud of the 213-year-old company's American pedigree and, because of the long history of the yellow No. 2 pencil, it's broad recognition. "Being a critical player here is an honor," he says. "Dixon Ticonderoga is an American icon." But like many American icons, it has taken on a foreign accent. Italy's FILA acquired the company in 2005. That hasn't dulled the glow for Rezende, who sees his own life as a symbol of globalization. "I am a Brazilian in America with a Colombian wife and working for a U.S. company with an Italian parent," he says.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.