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Next Steps to Sustainability

Striding past the obvious, more companies pursue integrating green initiatives into their business planning and strategies at top levels, with finance often taking the lead.

By Anne Field | Updated on August 02, 2010

Four years ago, the folks at PricewaterhouseCoopers set a new goal for reducing the company’s carbon footprint in the U.S.: Slash it 20% by 2012. Clearly, however, accomplishing that objective required an all-out effort by PricewaterhouseCoopers, which has 30,000 employees in the U.S.

“We weren’t going to get there by buying carbon credits,” says Mike Burwell, CFO and operations leader at the $26 billion accounting firm.

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