Search
 

2010 Keynote Address from Lewis Booth

LEWIS BOOTH:  If I’m your definition of a rock star, you guys need to get a life.  Okay.  I’m delighted to be here, and I was…

LEWIS BOOTH:  If I’m your definition of a rock star, you guys need to get a life.  Okay.  I’m delighted to be here, and I was just sitting on the plane last night rehearsing the presentation.  I thought, I’m really glad it’s this year we’re doing it rather than two years ago when I became CFO, because two years ago it was just after Lehman Brothers had gone bankrupt, and we were really beginning to wonder what the rest of the world was going to look like. 

So I’m going to try and take you through the turbulent times we’ve been navigating, actually for about the last five years for Ford.  Because we had our own turbulence before the world economy fell apart.  I’ve simplified, I’m going to talk about the automotive company only.  I’m not going to talk about how we kept Ford Credit Finance, because frankly that’s also been a pretty interesting tightrope walk, but I couldn’t cover all of that.  I’m not going to cover selling Jaguar Land Rover to Toyota and selling Volvo to Geely, because again that’s another story. 

Complete your profile to continue reading and get FREE access to Treasury & Risk, part of your ALM digital membership.

Your access to unlimited Treasury & Risk content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical Treasury & Risk information including in-depth analysis of treasury and finance best practices, case studies with corporate innovators, informative newsletters, educational webcasts and videos, and resources from industry leaders.
  • Exclusive discounts on ALM and Treasury & Risk events.
  • Access to other award-winning ALM websites including PropertyCasualty360.com and Law.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Treasury and Risk

Treasury and Risk

Treasury and Risk Staff Writers

More from this author

Recommended Stories

Treasury & Risk

Join Treasury & Risk

Don’t miss crucial treasury and finance news along with in-depth analysis and insights you need to make informed treasury decisions. Join Treasury & Risk now!

  • Free unlimited access to Treasury & Risk including case studies with corporate innovators, informative newsletters, educational webcasts, and resources from industry leaders.
  • Exclusive discounts on ALM and Treasury & Risk events.
  • Access to other award-winning ALM publications including PropertyCasualty360.com and Law.com.

Already have an account? Sign In Now
Join Treasury & Risk

Copyright © 2024 ALM Global, LLC. All Rights Reserved.