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Bronze AHA Winner in Retirement & Benefits

Targeting Likely Benefit Services Clients: Paychex

By staff Writer | Updated on November 01, 2010

The enterprise risk management group at Paychex, a provider of payroll and human resources services, used its abilities in modeling and predictive analytics to come up with metrics that identify the companies already using its payroll services that are most likely to purchase retirement plan services within the next 12 months.

The risk management department’s modeling group looked at 400 different pieces of data the company has about each of its customers and employed regression analysis to select the 17 metrics most predictive of whether a company would be in the market for 401(k) record-keeping.

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