Little drives self-reflection more than a crisis. The recent financial turmoil has prompted corporate treasurers to reevaluate not just policies but such operational issues as how they measure available cash and the reliability of their liquidity, working capital and risk management practices.

Banks have long sought to advise corporate clients on how their treasury operations compare with competitors’ and how to improve them, but mostly on an issue-by-issue basis. “Our clients were telling us there wasn’t anything that did a deep-dive into treasury operations as an entire practice area,” says Ron Chakravarti, managing director in Citibank’s global liquidity and investments unit.

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