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Silver AHA Winner in Credit Risk Management

Speeding Ad Receivables in the EMEA: Microsoft

By staff Writer | Updated on November 01, 2010

Microsoft faced a challenge collecting for advertising it had sold, particularly in the Europe, Middle East and Africa region. Going into 2009, the collections record for that region was the worst on record, and it continued to deteriorate. Receivables more than 60 days past due rose to 29% by June, almost three times what Microsoft considers an acceptable level. Unresolved disputes had pushed many invoices past due by more than 365 days. Many of the delinquencies were in high-volume, low-value accounts, so the solution could not be labor-intensive. Withholding credit was hurting sales to new customers and those that had stayed current. A solution had to be automated, scalable and able to support multiple languages.

The solution had two parts–credit risk management and analytics and reporting. To clarify the credit risk, a detailed customer/parent master list was prepared that allowed Microsoft to roll up exposure by customer. With accurate exposure information, the company began to apply credit holds and to pause campaigns for the most delinquent advertisers.

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