BJ's Wholesale Club, a ?$10.1 billion chain of warehouse stores, promoted Robert Eddy to CFO and executive vice president. He replaces Frank Forward, who is retiring from the Massachusetts-based company. Eddy, 38, was previously BJ's director of finance. Prior to joining BJ's in 2007, Eddy was a member of the audit and business advisory practice of PricewaterhouseCoopers in Boston and San Francisco, where he worked on accounts including BJ's, Levi Strauss and Fortune Brands.

Lincoln National, a financial services company with $8.5 billion in 2009 revenue and $150 billion of assets, named Randal Freitag CFO and executive vice president. He succeeds Frederick Crawford, who was named head of corporate development and investments, a new position. Freitag, 48, has been the Radnor, Pa.-based company's chief risk officer since 2007, and prior to that was senior vice president of product risk and profitability management for its individual life and annuities businesses.

Greif, a $3.5 billion packaging company in Delaware, Ohio, named Robert McNutt CFO and senior vice president. He replaces Donald Huml, who is retiring. McNutt, 50, joins Greif from Boise Inc., where he was CFO. McNutt began his career as an auditor for a predecessor company, Boise Cascade, and later worked in its treasury, international business development and building products units. He was named vice president of investor relations and public policy in 2005 and became CFO in 2008.

Cracker Barrel Old Country Store, the $2.4 billion restaurant chain, appointed Lawrence Hyatt CFO and president. He replaces Sandra Cochran, who was named president and COO of Lebanon, Tenn-based Cracker Barrel in November. N.B. Forrest Shoaf, the chief legal officer, served as interim CFO. Hyatt, 56, was CFO and treasurer at restaurant chain O'Charley's since 2004. Earlier, he served as CFO at Cole National and HMS Host Corp., and as CFO and chief restructuring officer at PSINet.

ETrade Financial, a $2.2 billion online brokerage, promoted Matthew Audette to CFO. He succeeds Bruce Nolop, the CFO since 2008, who is retiring. Audette, 36, has been ETrade's controller since 2005. Since joining the New York City-based company in 2000 when it acquired Telebank, which became ETrade Bank, Audette has held positions including interim CFO, controller in the capital markets group, controller of ETrade Bank, and CFO of ETrade Bank. He began his career at KPMG.

Netflix, the $1.7 billion company that provides movie rentals online and by mail, promoted David Wells to CFO. He replaces Barry McCarthy, the CFO since 1999, who resigned in December to pursue other opportunities. Wells, 39, had served as the company's vice president of finance planning and analysis since 2008. From 2004 to 2008, he was director of operations planning and analysis. Prior to joining Los Gatos, Calif.-based Netflix, Wells was a senior consultant at Deloitte Consulting ?for six years.

IStar Financial, an $893 million commercial real estate finance company, named David DiStaso CFO. He succeeds James Burns, the company's CFO since 2003, who resigned in April to join Jefferies & Co. DiStaso, 46, has been acting as iStar's principal financial officer since then. He had been chief accounting officer at the New York City company since 2008. Prior to joining iStar, DiStaso was CFO of the consumer finance division of CIT Group. He began his career at KPMG, where he worked for 10 years.

Orbitz Worldwide, a $738 million online travel booking company, appointed Russell Hammer CFO and senior vice president. He replaces Marsha Williams, the Chicago-based company's CFO since 2007, who is retiring. Hammer, 54, is joining Orbitz from shoemaker Crocs, where he was CFO for three years. Prior to that, he spent 29 years at Motorola, where his positions included CFO of the company's connected home solutions business; chief audit officer; and CFO of the Asia cellular subscriber business.