Search
 

Entering South Korea and the Philippines

Hawaiian Airlines creates an integrated process to evaluate key factors in opening a new market. (Peter Ingram of Hawaiian Airlines)

By John Hintze | Updated on September 21, 2011

Recognizing that much of its growth will come from markets outside the United States, Hawaiian Airlines opened new routes to destinations in Japan and South Korea this year, and it did so using a project-management approach the company evolved when it began service to the Philippines in 2008.

Demand from a country’s consumers for travel to Hawaii and revenue opportunity are the key factors in deciding on new routes. However, whether it’s entering a developed economy like Japan’s or developing markets like South Korea and the Philippines, the Honolulu-based airline with $1.3 billion in 2010 revenue follows a process that begins with assessing the revenue opportunity, costs and regulatory hurdles.

Complete your profile to continue reading and get FREE access to Treasury & Risk, part of your ALM digital membership.

Your access to unlimited Treasury & Risk content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical Treasury & Risk information including in-depth analysis of treasury and finance best practices, case studies with corporate innovators, informative newsletters, educational webcasts and videos, and resources from industry leaders.
  • Exclusive discounts on ALM and Treasury & Risk events.
  • Access to other award-winning ALM websites including PropertyCasualty360.com and Law.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Treasury & Risk

Join Treasury & Risk

Don’t miss crucial treasury and finance news along with in-depth analysis and insights you need to make informed treasury decisions. Join Treasury & Risk now!

  • Free unlimited access to Treasury & Risk including case studies with corporate innovators, informative newsletters, educational webcasts, and resources from industry leaders.
  • Exclusive discounts on ALM and Treasury & Risk events.
  • Access to other award-winning ALM publications including PropertyCasualty360.com and Law.com.

Already have an account? Sign In Now
Join Treasury & Risk

Copyright © 2024 ALM Global, LLC. All Rights Reserved.