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Static State

What a difference a year did not make in the global economy.

By Donna Miskin | Updated on January 04, 2012

What a difference a year did not make in the global economy. This static state was noted at the opening keynote panel at the annual MIT Sloan CFO Summit. CFO Bruce Besanko of OfficeMax says he’s the Chief Skeptic Officer, “making sure business plans have good business cases behind them, but there’s a fine line between a skeptic and a cynic and it’s important to know the difference.” One of his roles, he says, is “to speak truth to power, namely the CEO, but only if the CEO wants to hear it.” CFO Lynn Good of Duke Energy says that to be a a good strategic partner, a CFO should stay close to the CEO to respond to percolating ideas before they crystallize. CFO John Martin of Time Warner says he spends most of his time communicating and encouraging operating groups to listen to each other. “Transparency is key.” he says.

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