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Farewell, Not Goodbye

Heady days to be covering treasury and finance.

By Donna Miskin | Updated on June 18, 2012

June 2008. What a time to take over as editor-in-chief of Treasury & Risk. The global credit crisis was in full swing, Lehman Brothers and AIG were about to implode, the U.S. economy teetered on a cliff, and an unprecedented $780 billion federal bailout and a global recession waited in the wings. For a journalist, heady days.

Treasurers and CFOs were in the hot seat as capital preservation and liquidity became paramount. Risk was the new four-letter word, and the “new normal” became a catchphrase, for what came next nobody knew. CFOs became strategic partners not only in navigating the company through the financial crisis but creating value for the business going forward. Treasury and finance executives were asked to create new, streamlined and flexible infrastructures with the best technology available, capable of adapting to rapid and unexpected change.

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