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France Telecom's Forward Thinker

Raffi Basmadjian, a finance pro included in the 2012 100 Most Influential List, has spent a decade overhauling France Telecoms treasury and cash management.

By Rebecca Brace | Updated on July 03, 2012

Ten years is a long time in treasury. But Raffi Basmadjian, France Telecom’s head of group cash management and treasury IT, is nearing completion of a plan he devised over a decade ago to overhaul the company’s cash management and treasury structures. “I drew up a target design 10 years ago and I’m sticking to it, basically,” he says.

Basmadjian’s association with France Telecom dates back more than 20 years. He joined the company upon leaving university in 1991, also the year in which France Telecom became a state-owned company, having previously been part of the French Telecommunications Ministry. This marked the beginning of its privatization (the French state now owns only 26% of the shares), as well as the internationalization of the company, which currently has a presence in 94 countries, including strong positions in the U.K., Spain and Romania.

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