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Expanding internationally can be just as challenging for multinational corporations as it is for companies venturing overseas for the first time. By sharing…

By Bank of America Merrill Lynch | Updated on October 14, 2013

Elizabeth Minick, Bank of America Merrill LynchExpanding internationally can be just as challenging for multinational corporations as it is for companies venturing overseas for the first time. By sharing best practices, global banks can play a critical role in helping companies overcome the obstacles and increase the likelihood of a successful outcome.

International expansion is not only a challenge for domestic corporations taking their first steps overseas. Companies which have been operating internationally for years, decades or even centuries often find the process of entering new markets just as challenging as for those expanding internationally for the first time.

IN PURSUIT OF GROWTH

As companies continue to focus on bottom line growth, the economic slowdown in more mature economies has prompted growth-minded corporates to look further afield for the next opportunity. As a result, companies with an existing multinational presence are increasingly focusing on markets such as Latin America, Africa, Eastern Europe and parts of Asia, many of which are experiencing much higher economic growth rates than western markets.

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