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SWIFT and Efficient

How a treasury transformation project at Coca-Cola HBC has strengthened decision-making across 28 countries.

By Treasury & Risk Staff | Updated on February 25, 2014
CIP logo_v5Most treasurers are well-aware that inefficient processes in the treasury function can spill over into other areas of the business. On the flip side, centralizing, standardizing, and automating treasury activities can improve decision-making throughout a corporation.

The problem is, for global organizations that’s much easier said than done. That’s why Treasury & Risk recently discussed treasury transformation with Jenny Seitanidou, group treasury business process leader for Coca-Cola Hellenic Bottling Company (HBC).

Over the past four years, the Zug, Switzerland-based company has brought together the disparate treasury approaches of more than two dozen business units. It has rolled out a single, consolidated software solution, introducing extensive automation via SWIFT messaging. And as a result, it improved treasury-related decisions companywide.

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