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Paid Vacations: The Next Corporate Benefit?

Some companies are going outside the box to encourage employees to get (far) out of town.

By Rebecca Greenfield, Bloomberg | Updated on May 11, 2015

Delta Cockins just got back from an all expenses paid trip to Paris, care of her employer Betabrand. Her company covered the cost of a “wonderful” hotel next to the Louvre and an”amazing direct flight,” says Cockins, an inventory planner at the San Francisco-based online retailer. Her coworkers pitched in $500 for spending money, and Cockins used the cash to buy her first pair of Christian Louboutin heels. “I’m always going to say Betabrand owns one of those shoes,” she said. 

Cockins’s journey was part of Betabrand’s FlyAway program. Every six to eight weeks, a lucky someone from the office gets sent abroad and the company covers airfare and lodging. To qualify for the deal, the employee can’t have traveled outside the country—ever. Cockins, 41, never had a passport. Betabrand also expects the globetrotting employee to stay connected through social media and deliver a company-wide trip report afterwards. 

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