The world’s top body for economic coordination unveiled its blueprint Monday for cracking down on international tax avoidance, an opening salvo in what promises to be a prolonged battle between countries and companies over who gets taxed and where.

The Organization for Economic Cooperation and Development, a research institute funded by 34 countries including the U.S., is seeking to curb tax haven use and other strategies by companies such as Google, Starbucks and Apple, which the group says costs the world as much as $240 billion a year in lost revenue.

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