4 Causes of Business Case Breakdowns

As more and more areas of a business become data-driven, people throughout the organization have an increasing volume of information at their disposal to measure and monitor. This trend seems highly conducive to building technology business cases brimming with precise ROI calculations, but treasury leaders shouldn’t be lulled into complacency.

As German sociologist Steffen Mau ar­gues in his book “The Metric Society: On the Quantification of the Social,” too much devotion to key performance indicators (KPIs) combined with too lit­tle judgment can lead to the gaming of scoring systems and other unpleasant outcomes. To be meaningful and effec­tive in guiding business decisions, quan­tifiable metrics should be considered in the context of the broader, non-quantifiable goals of the initiative.

Treasury professionals who recognize and avoid the following missteps in making a business case for a new tech­nology investment can increase their odds of a positive outcome:

1. Over-promoting productivity gains

Productivity gains are a popular, though frequently flawed, compo­nent of business cases, notes Bob Stark, vice president of strategy for Kyriba. Business cases for treasury management systems typically do address productivity gains, but Stark believes these measures should not be a pivotal part of the case. Total time savings generated by auto­mating previously manual processes tend to involve numerous treasury professionals. As a result, the trea­sury team may gain a substantial increase in time available to devote to analytical and strategic work. But Stark says these time savings rarely, if ever, translate into staff reduc­tions. CFOs, he says, “typically don’t look at time savings as a realistic component of a business case.”

2. Looking too narrowly at the system and its uses

When assessing the current cus­tomer base of a treasury manage­ment system that has made their shortlist, some shoppers research how their industry peers are using the solution, then look no further. Instead, treasury leaders should ex­pand their investigation to organi­zations outside their industry that have treasury functions with needs similar to their own, says Niklas Ber­gentoft, principal in treasury with Deloitte Risk and Financial Advisory.

“Further, don’t look at a treasury management solution as the only technology to be used,” Bergentoft adds. “Look at the core of the solu­tion and discern how your organiza­tion may want to augment it with other required technologies, offer­ing the chance for your organization to leverage a more holistic approach to treasury management as well as other outcomes.”

3. Neglecting the human factor

Treasury teams typically measure the benefits of a new treasury man­agement system 6 to 18 months after implementation. Their goal is to determine the extent to which the project has achieved its expect­ed returns. When it falls short on these measures, there is a natural tendency to blame the technology. However, Bergentoft says, if the organization fails to realize the full value of the investment, the human element is more likely to be the cause than is the system itself.

Project plans governing implemen­tations should pay close attention to the processes, workflows, and behav­ioral changes that need to be made in tandem with the introduction of new technology. “People have a tendency to revert back to old behaviors during and after solution deployments,” Bergentoft warns.

4. Underestimating the importance of data quality

Poor data can lead to inaccurate fi­nancial reporting, degradation in the ability to spot fraud, inefficient business processes, flawed busi­ness insights, and other problems. The potential consequences are severe: These issues can result in a loss of customers and market share, missed collections, financial restate­ments, incorrect tax determinations, regulatory fines, litigation, higher financing costs, and more, notes Roman Scheller, a senior manager with EY who operates in the firm’s wealth and asset management group/ financial services organization.

Better data, on the other hand, fuels better strategic decision-making. “The data can be utilized to identify hidden patterns and trends to provide better business insights,” Scheller says. “It can be the basis to present a fuller picture of activities and to identify risks and process anomalies that matter, allowing treasury to direct improve­ment efforts to the right areas.” Although these benefits may be dif­ficult to include in precise ROI es­timates, they should be described in the business case for any system that would substantially improve the quality of treasury data.

Also from the April 2019 Special Report:

Article:  Benefits & ROI of a Treasury Management System

Sponsored Statement—Kyriba:  The Value of a TMS Platform in Transforming Treasury

Sponsored Statement—ION:  Seven crucial tips for selecting the best Treasury Management System for your business