Covid masks

Mark Fendrick has a simple message for employers as they grapple with providing affordable health coverage: "Americans and employees don't care about healthcare costs," said Fendrick, director of the Center for Value-Based Insurance Design at the University of Michigan. "They care about what it costs them."

Fendrick participated in a breakout session on "Adapting Design Strategies During the Covid-19 Era" as part of the National Alliance of Healthcare Purchaser Coalitions' virtual 2020 Annual Forum. Speakers agreed that many employers and benefits providers are navigating uncharted waters.

Complete your profile to continue reading and get FREE access to Treasury & Risk, part of your ALM digital membership.

Your access to unlimited Treasury & Risk content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Thought leadership on regulatory changes, economic trends, corporate success stories, and tactical solutions for treasurers, CFOs, risk managers, controllers, and other finance professionals
  • Informative weekly newsletter featuring news, analysis, real-world case studies, and other critical content
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the employee benefits and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Alan Goforth

Alan Goforth is a freelance writer in suburban Kansas City. In addition to freelancing for several publications, he has written a dozen books about sports and other topics.