The management team at Holiday Inn Club Vacations prioritizes liquidity. The company currently owns 28 resorts across North America and is continuously adding more properties, as well as renovating those already in the portfolio.
"We're a very acquisitive company," explains Sasha De Gracia, director of finance–treasury services for Holiday Inn Club Vacations. "Within the past couple of years, we've added the Tahoe Ridge Resort overlooking Lake Tahoe, the David Walley's Resort in the foothills of the Sierra Nevada mountains, and a New Orleans Resort located just a block from the French Quarter. Our strategy is to create memorable vacations for our owners by continuing to add resorts in the places where they want to vacation."
Because acquisitions are always top of mind, liquidity is as well. Unfortunately, a few years ago, cash management and cash positioning were significant challenges for the company's six-member treasury team.
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Meg Waters
Meg Waters is the editor in chief of Treasury & Risk. She is the former editor in chief of BPM Magazine and the former managing editor of Business Finance.
