Cash may always be king, but in 2020, it was also emperor, czar, and dictator. For companies of all sizes, in almost every industry, carefully managing cash flows was the only way to stay afloat.
Whether a business was attempting to maintain operations as revenues nose-dived, facing down impending debt payments or loan-covenant violations, shoring up its supply chain by helping smaller vendors, or even growing in a market sector boosted by the global shift toward schooling and working from home, liquidity was top of mind all year long.
Some companies responded by simply cutting costs wherever possible. Others built better visibility into and understanding of corporate cash flows. The insights they achieved were critical to their survival in 2020, but they also positioned these businesses for a competitive advantage as the economy recovers.
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