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One of the defining characteristics of life in the United States during the past two decades has been that many Americans have come to see nearly everything through a political lens. A divided, contentious, political view of modern life has reached the investment world as well.

ESG investing—investment strategies that consider environmental, social, and/or corporate governance factors—is not new. Investors were considering such factors as far back as the 1960s, when some American investors divested themselves of stocks from tobacco companies. However, as ESG investing has grown in the past two years, there has also been a boom in "anti-ESG" funds, with several new funds coming online.

ESG has been in the spotlight in recent years, as many younger generations seek to embrace investments that may make a difference on social or environmental issues. Still, according to CNBC, ESG investment stood at about 12.6 percent of all U.S. assets under management during 2022, which equaled $8.4 trillion.

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