Technology impacts every aspect of our lives. From social media to biometrics to the use of artificial intelligence, the world is changing at an astounding rate. And the use of innovative technology is also raising increasing concerns about the privacy risks associated with the use of tracking pixels and biometric data. The right to privacy is a crucial area where technology and the law intersect, and it has become a growing concern for consumers, employees, and businesses.

Governments worldwide are taking steps to protect privacy rights, which has led to new exposures for businesses. Deploying advanced technology without a thorough understanding of the associated risks and privacy implications can result in potential liability and litigation.

The Power and Risk of the Pixel

Tracking pixels are one piece of technology currently under scrutiny. Small snippets of code that can be added to websites to track user behavior, pixels enable businesses to collect information about users' online activities, which can then be utilized for targeted advertising. Businesses are required to disclose the use of pixels, inform users of the specific data collected, and provide an opt-out option.