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Budgeting and planning season may be the most dreaded time of year in the corporate world. Managers, directors, and VPs throughout the organization are pulled away from their usual responsibilities around running the business to focus on predicting what the future will look like one, three, and five years out.

By the time they get started, one version of those expectations has already been settled for them via the targets negotiated between corporate and business unit leaders. Meanwhile, another version of the future—which may compete with the predetermined targets—should be staring planners in the face: investor expectations.

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