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Yesterday, President Trump announced tariffs of 10 percent to 49 percent on nearly every import to the United States. Last month, Gartner, Inc. asked finance executives how tariffs like these would impact their pricing, and the news for U.S. consumers is not good.

The firm polled 192 CFOs and finance leaders from companies with global operations across a range of industries. Fifty-nine percent of respondents said they expect their organizations to absorb less than 10 percent of the impact of tariffs in their cost base. The other 41 percent of finance executives said that overall they expect to absorb less than half of any tariff increase within their cost base—49 percent, on average (see Figure 1).

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