Delta Cockins just got back from an all expenses paid trip to Paris, care of her employer Betabrand. Her company covered the cost of a “wonderful” hotel next to the Louvre and an”amazing direct flight,” says Cockins, an inventory planner at the San Francisco-based online retailer. Her coworkers pitched in $500 for spending money, and Cockins used the cash to buy her first pair of Christian Louboutin heels. “I'm always going to say Betabrand owns one of those shoes,” she said.
Cockins's journey was part of Betabrand's FlyAway program. Every six to eight weeks, a lucky someone from the office gets sent abroad and the company covers airfare and lodging. To qualify for the deal, the employee can't have traveled outside the country—ever. Cockins, 41, never had a passport. Betabrand also expects the globetrotting employee to stay connected through social media and deliver a company-wide trip report afterwards.
A handful of companies have pushed the boundaries of fringe benefits by offering subsidized travel on top of the more familiar policies promising paid time-off and the avant garde employers promising unlimited vacation time. Airbnb, Evernote, AFAR, G Adventures, and Think Parallax are among the new wave of employers putting up between $1,000 and $4,000 for some or all of their workers to get out of town. Dreamy, right?
Complete your profile to continue reading and get FREE access to Treasury & Risk, part of your ALM digital membership.
Your access to unlimited Treasury & Risk content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Thought leadership on regulatory changes, economic trends, corporate success stories, and tactical solutions for treasurers, CFOs, risk managers, controllers, and other finance professionals
- Informative weekly newsletter featuring news, analysis, real-world case studies, and other critical content
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the employee benefits and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.