In the competition to sell treasury workstation
software, the battle no longer goes to the vendor with the fastest processing
capabilities or the niftiest applications. It belongs to the best data-traffic
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cops. "We're now in the era of collaborative treasury management," says
Stephan Hagelauer, product marketing director at XRT-Cerg, the King of Prussia,
Pa., treasury software company. "One vendor may have a bell, another a
whistle, but those differences are not critical. You win or lose business today
on the strength of your ability to provide links that can reach more deeply into
internal databases and into the systems of various trading partners and
suppliers, including banks. Processing functionality no longer sets you
apart."
As the tables that follow demonstrate,
competition among treasury workstation vendors remains strong, and research and
development dollars are being committed to projects that could bring major
breakthroughs in the next year or two. However, budget-conscious treasurers are
no longer willing to discard old systems quickly or upgrade for the sake of a
few new applications.
"What treasurers are asking for today is
deeper integration into the business operations of their companies, using
Web-based tools," says Lyndon J. Harvey, chief operating officer and president
of the e-commerce division of Selkirk Financial Technologies in Vancouver, B.C.
"Simple links to A/P and A/R [accounts payable and receivable] were enough in
the past, but now treasurers want more tools for managing their supply
chains."
Vendors also are talking about their plans to
deliver services as application service providers (ASPs) over the Internet and
about efforts to link treasury to the systems of banks, dealers and investment
managers in a "seamless" automated pathway that goes under the rubric
"straight-through processing."
Nice concepts, say treasury practitioners,
although to date, few vendors have much to show for their efforts.
"There is no blockbuster treasury workstation story this year," observes
David L. O'Brien, assistant treasurer of $19 billion-revenue EDS Corp. of
Plano, Texas. "What's happening are incremental gains in operating
efficiency."
Even the once-significant differences between
high-end and low-end workstations and between domestic and global systems are
shrinking as workstations become more generic, says George Rush, senior vice
president for business development at Gateway Systems Inc., of Barrington, Ill.
"Four or five years ago, an accounting
interface was a major selling point. Now all systems have them," he observes,
noting that it's too expensive to offer separate systems for large and small
companies. As a result, most vendors build one high-powered system and then turn
on as much of the functionality as a treasurer needs and will pay for, Rush
explains.
At the same time, no single vendor has been able to differentiate itself in
providing the distinctive treasury accounting tool of the moment–a module to
significantly ease compliance with the FAS 133 derivatives accounting rules.
Searching for Solutions
EDS must have looked at 30 to 40 programs for handling FAS 133, says
O'Brien. Some are better than others, but none can greatly ease the task of
helping to identify and measure the hedge effectiveness of derivatives buried in
different parts of the company's books, he says.
EDS only recently received a FAS 133 module for
beta testing from its workstation provider, XRT. It is now being evaluated by
the Texas company's foreign exchange manager. "If it will do the job,
we'll buy it," says O'Brien. But he adds, "FAS 133 just is not easy to
account for."
"What vendors could provide turned out to be
quite limited" regarding FAS 133 compliance, concedes Les Halpin, chief
executive of Integrity Treasury Solutions in Chicago. "We discovered that
corporations, not software, have to accomplish compliance." Jay
Schaefer, director of treasury at $2.2 billion-revenue Alaska Air Group, says he
is still searching for a system that can help the Seattle-based company with
mark-to-market pricing and effectiveness testing to meet FAS 133 requirements.
"We're talking with SunGard about being able
to add FAS 133 functionality [to a Resource IQ2 treasury system], and also
looking at a Bloomberg system," he says. On the other hand, software
vendors are falling all over themselves to promote their attempts to offer
straight-through processing (STP).
More than half of the 21 treasury workstation
software companies that filled out our Buyer's Guide questionnaires said they
provide STP capabilities for trading foreign exchange and interest-rate
instruments and for issuing commercial paper. We did not include these responses
in the tables, however, because when questioned closely most vendors concede
they do not yet have seamless STP capabilities.
Two of the most prominent, SunGard Treasury
Systems and Selkirk Financial Technologies, unveiled plans for STP modules last
year, but the companies say that they are still developing the technology.
Connecting All Players
"Four or five years from now, the process will be integrated from end to
end, with fully automated reconciliation and accounting, rather than using
telephones and fax machines," says Selkirk's Harvey, whose company's STP
product is called Treasury Catalyst.
Gary Bishop, chief executive of SunGard
Treasury, says that the company's eXchange software is in beta testing and by
this summer will "connect all the players in a single, secure network" and
integrate into all of the company's workstation products.
In May, SunGard announced that Deutsche Bank has
signed up as the first bank to provide its services to treasury customers using
eXchange. In the meantime, some treasury departments are trying to patch
together their own STP efforts. EDS has just begun executing FX trades on
Currenex, a Web portal that supplements dealer-based trading, says O'Brien.
The process is not exactly straight-through, however, since trades executed on
the system must be manually keyed into the company's XRT workstation.
O'Brien says he's looking forward to the day
when the workstation can take imported data from the Internet and translate it
into back-end record-keeping.
Alaska Air's Schaefer says he has seen a
variant of STP in his capacity as cash manager and likes it. "I've seen a
demo where a SunGard workstation is linked to a group of money market mutual
funds," he says. "If you've set your cash position and have $10 million to
invest, you can click on the investment link, see the yields of the
participating funds and click on the one you want. The order is processed right
then, and the confirmation goes right into the workstation."
The Web
Closer to realization than STP is the delivery of workstation applications
through browser-based Internet access. "The big question in RFPs for the past
two years has been 'Are you Web-enabled?'" says Gateway's Rush. "That
has been a workstation's biggest selling point–or its Achilles heel if it
isn't Web-enabled."
The next big differentiator, he adds, will be
the ability to deliver workstation functionality in a hosted, ASP environment
that does not require on-site installations. "Treasurers like systems that
reduce their reliance on IT people," Rush says, adding that they also like the
price.
"If you've been looking at $140,000 to
$200,000 for license, implementation and training, and then a vendor offers you
the same tools for less than $1,500 a month, you'll find that pretty
attractive," he says. ASP providers probably will offer users the choice of a
fee-by-transaction model or a flat monthly subscription charge.
Scott Tiazkun, an analyst at IDC, the
Framingham, Mass.-based technology consultancy, believes that the development of
ASPs will create a two-tiered market. Since ASP versions frequently have lighter
functionality, they make more sense for small and middle-market companies than
for large corporations.
"There is such a thing as too much
functionality," he says. "Slimmer is better for a lot of companies."
To date, however, the ASP alternative has
generated more noise than substance, and skepticism remains.
Schaefer of Alaska Air has heard the buzz, but
he's not yet convinced that ASP hosting of workstation functions is right for
him.
"We're treasury experts, not software
experts," he says. "It took us a long time to implement this client/server
solution, and we'd like to get a good return on that investment before we move
on. If someone shows me that an Internet version is better, fine, we'll do it.
But I'd have to be convinced."
At EDS, O'Brien is similarly skeptical. "We
looked at [XRT's] Internet functionality, but frankly, it's more efficient
for us to use our own Web site and Microsoft Internet Explorer for Internet
access and then import what we do into XRT," he says.
Even if workstations are not cure-alls, the
market for them continues to grow. Workstation vendors booked about $295 million
in software licensing and maintenance revenue in 2000, up almost 27% from $233
million in 1999, says Tiazkun.
The Horse Race
SunGard surged into first place in 2000 with global workstation revenue of
$75.5 million, up 80% from 1999, when it was second to XRT-Cerg, according to
IDC data. (The gain reflects, in part, SunGard's purchase of KPMG Information
Solution, which makes the high-end Quantum product.) XRT-Cerg saw revenue drop
more than 26% to $37.7 million in 2000 from $50.5 million in 1999 for a distant
second place.
Stockholm, Sweden-based Trema Group, which
recently scaled back its push to enter the U.S., was third with $20.1 million,
largely in European sales, says Tiazkun. Selkirk ranked fourth and Alterna
fifth, according to IDC's numbers.
This year should bring "steady but not
explosive growth," says Tiazkun, noting that globalization and automation of
cash management should counterbalance the weakening economy.
Meridien Research of Newton, Mass., issued a
research brief on treasury workstations last December covering SunGard, XRT and
Selkirk.
SunGard is "definitely the leader" but
Selkirk is gaining market share and now is "more of a threat than they have
been in the past," says analyst Sarah Ablett of Meridien.
The ERP Alternative
By Richard Gamble
and Jed Horowitz
If connectivity is what the treasury data game
is all about, then enterprise resource planning (ERP) systems should be thriving
in the treasury marketplace. Collecting and connecting germane data into a
composite whole to automate business processes and help companies make smart
decisions are the raison d'etre for ERP systems.
Buying an independent workstation "is no
longer a logical choice," argues Mark Stapleton, director of treasury
solutions strategy at ERP vendor PeopleSoft, Pleasanton, Calif. "Treasurers
who buy them are looking backward. Even friendly interfaces require maintenance,
and you have to maintain several databases. Their GL [general ledger] interfaces
only do half the job, and it takes too much time and money to get them to
work."
Critics, however, assert that ERP systems have come late to the treasury world,
and are still playing catch-up in developing treasury applications. The old
complaint that ERP systems were built for human resources, customer relationship
management and accounting, not for cash management and investing, is still heard
from independent workstation vendors and some consultants.
No workstation can integrate data as well as an
ERP system, says Scott Tiazkun, an analyst at IDC, the Framingham, Mass.-based
technology consultancy, but workstation vendors still have the edge in treasury
functionality.
"If you [already] have an ERP system, you'd
be foolish not to look at their treasury application, since it may be all you
need," he says. "But if you need deep functionality, you'll probably go
for an add-on."
The ERP vendors are indeed marketing their
treasury systems almost exclusively to users of their installed core systems.
But Gary Bishop, the president of SunGard Treasury Systems, the biggest
distributor of self-contained treasury workstations, says treasurers who depend
on their companies' ERP systems to speed up their work are disadvantaged.
That's because ERP treasury applications are
part of bigger enterprise systems, and modifications can't be made to the
treasury components when they are needed. They are captive to upgrades
systemwide.
"Treasury has its own pace and its own
regulations to comply with" but can't control its destiny–or its leverage
over its IT department–with ERP systems, Bishop asserts.
Juergen Klingbeil, product manager for corporate
finance management at SAP–which along with PeopleSoft is the major ERP vendor
with treasury applications–concedes that enterprise upgrades have been a
problem in the past. But he says that today treasury applications of ERP systems
can be installed on a separate server to ensure full upgrade flexibility.
"A dependency on the enterprise upgrade
strategy had been a major deterrent," he explains. "But the trend is clearly
to go with a multiple-box scenario these days." The Walldorf, Germany-based
company continues to market its cash-management system as part of its core ERP
product. But over the past 18 months, it has been adding corporate finance
components that can be customized and upgraded independently of the larger
system. These include components for managing trade functions throughout a
deal's life cycle, credit risk and market risk analyzers and an intercompany
banking module.
This year, SAP plans to add a liquidity-planning
component to track accounts payable, accounts receivable and other liquidity
data, as well as an investment portfolio analyzer to track performance against
benchmarks. On the cash-management front, SAP claims to be negotiating with more
than 40 banks in the area of e-business, and to date has a relationship with
Citibank for balance reporting, funds transfer and forex trading (through
CrossMar, an affiliate of Citi).
"Our customers do not have a need for going
with a third-party treasury workstation," Klingbeil asserts.
PeopleSoft, which like SAP has targeted the
treasury market for several years, has similar "box" solutions. Oracle began
marketing a treasury application to its installed base within the last 12
months.
Cheers for Accounts
Payable
While most treasury experts are still weighing ERP vendors' efforts to
expand into cash forecasting, bank reconciliation, deal capture and other
functions, most say that the systems have proven their worth in accounts-payable
processing.
"ERP systems can be fantastic," says
Jennifer Ceran, director of treasury at Cisco Systems, which uses an Oracle
system and has been building an end-to-end automated payment processing and
reconciliation function. "It checks invoices against purchase orders, which
are electronically approved, and then creates the files of payments for
distribution to the bank."
The core A/P function "increases financial
control, lowers administrative costs and saves time for accounting," she says.
David L. O'Brien, assistant treasurer of EDS
Corp. in Plano, Texas, agrees that the systems are good at payment-processing
but says he hasn't seen one that "can manage debt, investment and foreign
exchange like our XRT workstation can."
He's not counting the ERP vendors out,
however. "Things could change, so we'll keep watching," he says.
"We're not committed to any system or vendor."
J.D. Edwards has not created a treasury system
because too many treasury professionals are skeptical about ERP, or unwilling to
pay the high costs of a system, says Tony Kay, product manager for financial
services at the Denver-based ERP software company.
Instead, Edwards has an alliance with
independent workstation vendor XRT-Cerg that allows its customers to integrate
data from their ERP general ledger database into the cash and treasury
management functions of the workstation.
"The demand [for integrating treasury into ERP]
is small," says Kay, who notes that only about 75 of Edwards' 1,200
customers worldwide have sought the XRT-Cerg link.
Edwards also is not keen on investing heavily to
meet the treasury market's needs. "My guess is that those [ERP vendors] that
have designed treasury systems are not very successful," he says.
"Internally, it is difficult to develop a core of personnel who have very
specific knowledge of the treasury area to support it well."
Some workstation vendors, on the other hand, say
that the ERP applications gap is narrowing along with workstations'
connectivity gap. "They are getting better, but so are we," says Les Halpin,
chief executive of Integrity Treasury Solutions, which is based in Chicago.
"We still have more functionality, and the barriers to integrating different
systems are coming down."
Meanwhile, some vendors are traveling both sides
of the street. XRT-Cerg, which competes with ERP vendors for treasury customers,
not only supplies its bank polling and parsing capabilities to Edwards but also
to PeopleSoft and SAP. Companies initiate their payments through XRT and pull in
approved invoices and payment requests to verify them and to automatically alert
them when payments are due.
At the beginning of the year, Texaco connected
its XRT workstation 7.0 into its SAP system. "It's working just fine,"
says Skip Weverberg, cash management manager of corporate treasury at the White
Plains, N.Y.-based oil company. "We use the SAP system to verify that the
rules we modeled for payments and collection are being followed. If there are
payments going through the XRT system that result in disbursement of more money
than anticipated, the SAP system will alert you."
Weverberg says he does not know whether the SAP-XRT
connection will continue once Chevron's purchase of Texaco is completed.
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