Not so long ago, one of the most effective ways a company could attract
and keep employees was to entice them with stock options whose value seemed to keep rising with the gravity-defying stock market.
A little more than a year later, how things have changed.
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With the stock market locked in the doldrums, the once morale-boosting gift
of stock options has turned into a weight that adds to employee malaise. While many employees may consider themselves lucky simply to have jobs,
the challenge for employers is figuring out how to alter options to obtain and retain the best managers without at the
same time infuriating
shareholders–and determining what to substitute for stock rewards going forward.
According to some surveys, the answer to the reward question is easy.
Give them cash. A February study of 682 workers by BridgeGate, an Irvine, Calif., high-tech executive search firm, found that half the
respondents preferred cash remuneration to stock options or other non-cash compensation, marking the first time in the survey's three-year
history that
cash beat out all alternative incentives combined.
What employees want, however, is not what they're likely to get. In a
revenue-short economy that is forcing most companies to focus more closely on balance sheets and cash flow, cash compensation is unlikely to
be seen as a wholesale recruiting and retention replacement for stock.
Baby-with-Bathwater Syndrome
Given the environment, a surprisingly strong number of compensation
consultants say that stock incentives are still a good idea and are not being abandoned.
"Stock option plans are alive and well in Silicon Valley and, I think,
everywhere else," says Diane Doubleday, an executive-compensation principal at benefits consultant William M. Mercer in San Francisco. "They
are not dead and gone at all."
Stock option proponents insist that the plans are still the best way to yoke
individual initiative to shareholder value, even if they are not sure things.
It may take a while for the shock of the current bear market to wear off,
because so many employees and the general public were lulled by the unprecedented bull market of the previous decade into
giddy exuberance.
When they realize that share volatility is a fact of life, however, they will once again welcome options as a good incentive, if not a sure-fire path to
riches.
Stock options are certainly holding their own as a pay incentive at
non-U.S. companies. Towers Perrin recently interviewed overseas executives about
their companies' compensation plans. By 2003, the benefits consultant predicts, long-term incentive plans, including stock options, will increase by
about 50% in Argentina, Germany, Italy and Spain, and they will more than
double in Japan, Mexico and South Korea.
Closer to home, employers would be wise to continue their options
programs and use them as educational tools to remind employees that options are meant as long-term rewards for strong performance.
"Employers are relieved to be able to focus employees' attention on long-term shareholder-value creation instead of instant wealth
accumulation," says Doubleday.
Sandra Sussman, executive director of the National Association of Stock
Plan Professionals in Concord, Calif., agrees. "The reality of volatility has brought people back down to earth," she says. "The challenge now is to
figure out how to make options a retention tool. Stock is a good long-term incentive. And that's what it was meant to be."
Daring to Reprice
Putting a sheen on options while many of them are still sunk in the mire is
the challenge, of course.
The conventional approach to refurbishing poorly performing options was to
simply cancel the old option grants and reissue a similar amount with lower strike prices. That worked until two years ago, when the Financial
Accounting Standards Board released its Interpretation No. 44. It forces companies to reflect the costs of repricing in their
earnings.
Moreover, when stock prices were soaring during the 1990s, investors took little notice of the few
companies that repriced options for their top
executives. Today, the practice is scorned. "Repricing is perceived by many to be inherently unfair to shareholders," says the NASPP's Sussman, "even
though companies may have their own valid reasons for coming down on the side of repricing."
Repricings still occur, but they are not necessarily sure things for the option
holders. One of the newer approaches to repricing is the "six-and-one" method. Under this treatment, options that are canceled can be reinstated at
the existing market price six months and one day after the cancellation. This frees the company from having to take the
FAS 44-mandated charge, but
does not necessarily mean that an option holder will be in better shape.
The six-and-one method has been used by Sprint and
RealNetworks, among others.
Other Options
A second alternative is to replace underwater options with fewer shares of
restricted stock. While this move does trigger an earnings charge, compensation consultants point out that the charge is fixed and amortized
over the vesting period. What's more, the charge is equal to the fair value of the restricted shares and is not subject to subsequent
changes in share
price.
This method, which has been used by Toys "R" Us and other companies,
offers employees a reduced risk of price declines and immediate retention value through vesting, while investors suffer lower dilution than in
conventional repricings. Some shareholders have grumbled, however, that immediate replacement amounts to a
something-for-nothing proposition.
Since it carries little performance-related risk, it defeats the purpose of performance-based incentives–to tie employees' economic future to
creation of value.
Another variation of the six-and-one method is shortening the remaining life
of underwater stock to six months, at which time new options are granted at the then market value. Another strategy is to do nothing and hope the stock
price rebounds, thus quelling worries that employees will demand a repricing or new grant each time stock prices
fall.
Legal Delicacies
Unless a company can make a compelling argument to existing
shareholders, however, tampering with already awarded option grants can be an invitation to lawsuits.
"It's important to have a sound, articulated business reason for undertaking
any option repricing program," says Andrew Liazos, a partner in the Boston law firm of McDermott, Will & Emory.
Companies undergoing workforce reductions may have a tough time
convincing shareholders of the value of selective repricing for top executives, he says. And if a company promises one type of repricing
action and then decides on another, it could create litigation risk. "It's prudent to demonstrate the benefit to the company in doing
the repricing or
when exchanging options for restricted stock," Liazos says.
Any company embarking on an option repricing program must make a
strong push to explain the decision through its investor relations and public relations areas. "Many [disasters] involve a failure to communicate and help
people understand the material terms of the agreements," says Liazos. "With the New Economy companies, a lot of folks
didn't pay attention to
these things, and now we're seeing the aftermath."
Employees also must be instructed on how option changes can affect their
net worth. "Keeping an eye on the volatility ball is going to be important,"
says the NASPP's Sussman. "So is making sure your employees are in the know and that there's a balance, because shareholders are keeping an eye on all this."
Another yellow flag is in the area of change-of-control vesting. "You have
to be precise in what you mean by sale of a company," says Liazos.
The regulatory landscape may change as well. The Securities and
Exchange Commission is accepting comment on proposed changes to its rules about disclosing equity compensation and explaining any dilutive
affects that repricings and exchanges may have. The New York Stock Exchange and the Nasdaq are also considering more
disclosure rules
regarding compensation plans.
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