Citi Launches Banking Portal Extreme Makeover

CitiDirect BE offers more analytics, automated account opening, mobile access and a video channel

By Maria Korolov | October 19, 2009 at 08:00 PM

Citi has begun rolling out its CitiDirect BE institutional online banking platform. CitiDirect BE–short for "Banking Evolution"–is a wholesale rebuild of its existing CitiDirect platform, which was launched in 1999.

The upgrade includes more analytics, more customization, automated account opening, user-generated content, a video channel and mobile access.

"We stepped back and asked where the market was going, where the needs of treasurers were going, what new technologies were available to meet the business challenges of corporate managers and treasurers," says Gary Greenwald, chief innovation officer for Citi's Global Transaction Services business.

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