Annual reports are evolving from piles of paper to digital documents, and Nasdaq OMX is helping companies make that move. The New York-based exchange is now offering the Dynamic Annual Report, an enhanced edition of its tool kit for assembling an electronic version of the report.

While the first release of the product produced a PDF version of an annual report, says Demetrios Skalkotos, senior vice president of global corporate services at Nasdaq, the upgrade deploys better technology. "When you're flipping the pages, it's like you're turning the pages of the book," Skalkotos says. "It actually reads like a book on line, so it provides some extra sensory stimulation that hopefully will keep the eyeballs focused."

The enhanced product also lets companies add video to their annual reports, he says. "It really brings the annual report to life in our opinion."