Blockchain experts who convened for a three-day conference plan a campaign to fight misconceptions about the technology, which they say is unfairly perceived as insecure and susceptible to criminal activity.

Attendees at the conference, called the Muskoka Group, also agreed last week to conduct research to advance the blockchain and develop a strategy for government leaders to adopt the technology. The group also will seek to show that the blockchain can be applied beyond financial services and offers more than just opportunities to save money.

Don Tapscott, co-author of the book "Blockchain Revolution," hosted the meeting with his son and co-author Alex Tapscott at his family's summer compound in Lake of Bays, Ontario. The group included some of blockchain's biggest backers, including people with ties to IBM and JPMorgan. They considered ways to improve the governance and oversight of the technology behind the digital currency bitcoin as a way to fuel the industry's growth.